Making the most of WordPress – Google Analytics
Google Analytics is a free service which can provide you with detailed analysis on the ABC’s of your website. The ABC’s consist of;
- Audience/Acquisition – who is viewing your website and where did they come from
- Behaviour – what are they doing when they get to your website
- Conversion – tracking the achievement of your goals
Using Google Analytics in conjunction with your WordPress website can provide valuable insights, and it’s very easy to get set up.
Once signed in, click the ‘Sign Up’ button to activate your account. Next, ensure the website tab is selected at the top of the screen, and simply enter your website’s information, and click on the ‘Get Tracking ID’ button at the bottom of the page.
Once you have been given your tracking code, you will need to add this to your WordPress website for the tracking to take effect. The best way to add this code to your site is to install a plugin, and we recommend Simple Header Footer HTML, which can be installed for free. Once installed, you will find a Simple Header Footer HTML option in your WordPress settings menu, located on the left had side of the admin panel view. Simply copy the tracking code provided by Google Analytics, and paste into one of the <head> tag boxes in your WordPress plugin.
Once setup, you’ll need to wait about 12 – 24 hours for the stats to start showing up, and even though it can be hard not to keep checking, we recommend waiting about a week so you have a good batch of data to play with!
Whilst there are a lot of features that come with Google Analytics, and you could spend hours going through them all, we’re going to concentrate on the basics to help you get up and running and make the most of Google Analytics with your WordPress website.
Once you have some stats collected, it’s time to start looking at what information Google Analytics can offer you. Whilst we will be going over the basics below, one of the great things about Google Analytics is that you can hover over any of the stats and Google will provide and explanation as to what that stat means. This is great for people who are new to website analysis, as you don’t need to worry about knowing terminology such as ‘bounce rate’ or ‘unique views’.
The Audience overview gives you overall stats on the people who visit your website, and some general stats based on these visits, such as the number of users, average number of pages viewed and average time spent on the site.
You can use the more in depth statistics to view things such as, what country your visitors come from, their age and gender, their interests, and how many of your visitors are new versus how many are returning users!
We can use these stats to identify who are current audience is, and to also identify which target audiences we need to improve engagement on.Thanks for reading!
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